It’s kind of impossible to not notice that virtual reality has been on the forefront of technologically inclined minds and businesses for a while. With technological breakthroughs in the field becoming more and more frequent, many are predicting that augmented reality represents the embodied future of entertainment.

While I still think it is difficult to determine whether or not these predictions are veritable, Apple’s latest augmented reality application called ARKit has certainly lent a great deal of credence to those forecasts.

ARKit is a new software under development by Apple which seeks to effectively merge the previously separate worlds of reality and simulation. ARKit can be used by iOS developers to create augmented reality games similar to – albeit, far more powerful than – games like Pokémon Go.

According to Apple, ARKit is “a new framework that allows you to easily create unparalleled augmented reality experiences for iPhone and iPad. By blending digital objects and information with the environment around you, ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways.”

What is it exactly that is so innovative about this? Well, I think it serves as a marker for an important and seismic shift in application technology. Now, games can be played with the actual, physical surroundings adding a whole new layer of immersion to the gaming experience.

We saw this pretty basically as a side feature of Pokémon Go where one could catch Pokémon in an augmented reality, but most people simply resorted to turning it off since it caused a lot more problems than it solved.

Furthermore, ARKit serves as only a launching pad for developers. It isn’t a specific product Apple is releasing, rather it is a developers’ kit intended to unleash the creative potential of creators worldwide.

Already, we’ve seen immensely popular games like Minecraft be ported into the augmented reality platform. The mergence between reality and game is now obfuscated as one literally builds Minecraft structures with the actual real world as one’s foreground!

Ultimately, the release of ARKit is certainly not something investors or developers should overlook. The long awaited augmented reality format is finally coming to the most popular mobile operating system and we’d be remiss if we didn’t pay close attention to the potential it has in store.

Video: https://www.youtube.com/watch?v=qFGx9QcE5Gk

Comment: I have high expectations for an augmented reality Minecraft. First, I think it’s really smart to take a game that’s so widely admired and port it to ARKit. Why? Well, I think it will help familiarize skeptical audiences by showing them how seamlessly Minecraft can be integrated into the augmented reality world.

Video: https://www.youtube.com/watch?v=9bbvY_n-uAc

Comment: I largely agree with the consensus these people came too: ARKit will be an extremely useful tool for startup developers who don’t yet have the capability to produce fully functional augmented reality games. After all, if more and more developers feel comfortable with making augmented reality games, publicity and popularity of the genre will definitely follow not far behind.

Video: https://www.youtube.com/watch?v=B-2017HJVdU

Comment: this is something which has the potential to be extremely popular in my estimation. It actually reminds me of Tomogachi – the once popular augmented reality game – reincarnated on the iPhone using ARKits augmented reality platform. I think this has a lot of potential and shows the power of Apple’s up-and-coming technology

Video: https://www.youtube.com/watch?v=-o7qr1NpeNI

Comment: I think the potential for ARKit shines effervescently here, too. One really exciting application of the ARKit platform is in furniture testing. It would solve a oft complained about problem of furniture looking great in pictures, but horrible in the house. If one could take the photo of the furniture and transpose it into one’s house, that would be a tremendous shopping asset.

Video: https://www.youtube.com/watch?v=7j6tOd5YeZ0

Comment: This video shows how well Apple’s new product has been thought out. What we once considered clunky and prone to glitches is – in this video – perfectly smooth and operable. I think this type of publicity will help show the range of possibilities available using ARKit even though they are short and limited in size.